Evaluation - Audience

Throughout my research and planning I did a number of tasks that were directly related to audience, including primary research, distributing a questionnaire to gain a greater insight of audience's listening habits, and secondary research, looking at existing radio stations.

Audience
Primary Research - Questionnaire
Target Audience and Websites
Target Audience and Websites II

Carrying out this research allowed me to obtain a better understanding of who my audience was. and the ways in which radio stations target and attract their audiences e.g. through the songs they play, adverts, the guests or the way in which presenters speak and design of their websites.

My radio station (POP FM) is a local radio station targeting audiences within the London area. Being a contemporary/chart music station aimed specifically at under 30's in London at both genres.

Much of the content of my show is suitable for a local audience, targeting them directly. Examples of elements of my show that would directly appeal to local audiences in the London region include the majority of news stories, the jingles (stating the word 'London' clearly indicated the region it is based in) and the weather for that region. The majority of my research into local news involved thinking about how stories I had looked at were directly targeting a specific audience.


Local News Analysis
Local News Analysis II
Comparing Local and National News




 






Another way that I targeted my audience is through the age and genders of my show presenters who, and the choice of music I chose at the beginning and end of my extract.