Evaluation - Institution

POP FM is a local, commercial radio station targeting listeners in the London area, which is funded through advertising revenue it generates through the sale of advertising space (although I didn't demonstrate averts in my radio extract).

My show, Drive time with Marvin and Amy, is on air from 5pm until 8pm on weekdays. I created my own completely original station rather than simply creating a show for an existing radio station. POP FM is similar to stations such as Capital FM and Kiss FM in terms of the kind of contemporary popular music it plays, the age and gender of its target audience and the types of news stories it includes in its bulletins.

The format of my radio station is a contemporary hit radio station, with news, entertainment, speech and showbiz. Most of the content, such as the examples below, target the local London area, such as the weather for London, the stabbing in popular area in London. The jingles repeatedly reference London.