Heat Radio Website
When looking at the Heat Radio website the colour scheme of red and neutral colours implies that the radio station is aimed at a younger audience and that because of the neutrality of colours chosen also suggest it is aimed at both genders.
The news stories included involves news stories to do with both male and female celebs which are likely to appeal to both genders, also the type of news stories are mainly 'celeb' and 'entertainment' stories again signifying that the target audience are young.
The tabs along the top of the website included a 'Dating' tab and this again suggests the audience are young and both female or male.
The song being played is Rihanna SOS which is likely to appeal to a younger audience.
This website is clearly of a similar audience and genre that I want mine to be.
Kiss FM Website
The Kiss FM website again reiterates the same things that Heat Radio shows in terms of the audience clearly being young and the competition offers clearly would be of interest to a younger audience and the genders again are not limited to either male or female but rather both.
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