Target Audience and Websites

Everything that is included on a radio website gives an indication of the radio's genre and appeal to its target audience.

I am going to look at different radio station websites that vary in genre and target audience to establish similarities and differences between them.

When looking at the websites I will be analysing the font, colour, words used, tabs, stories shown, competitions, images, songs being played and presenters. I will relate these elements to target audience in terms of age and gender to demonstrate hoe important branding the station towards the audience is.