Audience

After listening to different radio stations it has become clear that although there are specific conventions associated with the medium of radio across all the stations, the form that these conventions take is based on the station or show's target audience.
For example, the way the jingle sounds, some of the news stories that have been chose and the way the presenters speak is used to help them connect with their target audience. Adverts appear on particular stations because the companies believe that the station's audience are likely to buy the products being advertised. The type of music being played is also going to appeal directly to the target audience.

When creating my show I need ti think very carefully about who my target audience in terms of age, gender and lifestyle and I am going to have to ensure that when creating my script and my music that these are appropriate for my chosen audience.

I will now conduct primary and secondary research to help determine who my audience will be. I will produce my primary research by myself by creating questionnaires and conducting interviews. Secondary research will be research that has already been produced by someone else and which I will also use.